Elin (she/her) is one of two co-founders of NORM and is the company's primary educator, integrator and data analyst.
She is a trained anthropologist specialised in gender studies and has over 10 years of experience with norm-critical work throughout Scandinavia.
Elin is a competent advisor with a curious, thorough and solution-focused eye. Furthermore, she is known for teaching, facilitating and managing processes in an engaging, responsive and pedagogical way.
She is also an award-winning wakeboarder who, since 2014, has worked strategically to make extreme sports more inclusive.
Stine (she/her) is the other co-founder of NORM and responsible for running the company.
She has a degree from Copenhagen’s IT University, specializing in interaction design. In addition to running NORM on a daily basis, she adds design processes (Design Thinking, behavioural design, etc.) to NORM’s change processes.
Furthermore, Stine has an education in digital design and communication. She is involved in several boards, elected to the Vesterbro Local Committee and the founder of a national industry network with 80+ companies.
NORM was created in 2020 with a vision to accelerate norm-critical work in Scandinavia.
We are based in Copenhagen, but work in Danish, English and Swedish - digitally and physically - across all of Scandinavia.
