Want to know more about how we work?

NORM consulting two pink and blue gradient blobs

What is better than real-world examples? We have gathered seven cases to give you a better insight into our work and our customers' experience.

Turning insights into action

Oct 2024 - Jan 2025

Over the course of four months, we collaborated with GAME to strengthen its volunteer community. Our aim was to identify existing norms, uncover potential barriers, and develop concrete solutions to foster a more inclusive and engaging environment.

The process included:

Interviews with volunteers to understand their experiences and challenges
Test workshops to refine and validate potential solutions
Concrete recommendations for meaningful improvements

The client says:

Photo: Frederik Englund

"It has been an absolute pleasure working with NORM. With the goal of strengthening our volunteer community, Elin has been incredibly skilled at creating a safe space for our young people, allowing them to voice their concerns and ideas. As a result, we have received a wealth of new and highly concrete recommendations that we can directly apply in our daily work. A huge recommendation from us!"

Asmat El Quargui

Team Manager of The Playmaker Program at GAME

Handbook -

from theory to practice

Sep 2023 - Jan 2024

In collaboration with Centralbibliotekerne/KulturForAlle, we developed a practical handbook for library staff dedicated to diversity, equity, and inclusion. Designed for everyday use, it offers exercises, tools, and actionable tips to help staff enhance representation in their daily work.

From book-selections to cultural event planning, it serves as a guide to turning DEI theories into tangible actions, ensuring libraries become welcoming environments for all.

The client says:

Photo: Christopher Egeberg

Photo: Nicolai Linares

"It has been a pleasure to collaborate with consultants who possess such a high level of professional and theoretical expertise. I have learned a tremendous amount from this experience."

Liv Cæcilie Clausen

Development consultant, Roskilde Centralbibliotek

Comprehensive DEI- transformation

Mar 2023 - Oct 2023

Over seven months, we collaborated with Mangfold to guide Mads Nørgaard Copenhagen and Nørgaard På Strøget through an extensive DEI transformation process. The goal was to empower every team member - from leadership to warehouse staff - with the knowledge and skills necessary to drive strategic DEI initiatives and foster lasting change within the company.

The process included:

Data Collection | We conducted surveys and observations to gather comprehensive data on current DEI practices and areas for improvement.
Training | We delivered in-depth training sessions to all departments, focussed on norm-critical solutions.
Recommendations | We analysed findings and delivered actionable recommendations.
Action Plan | We formulated a three-year action plan to guide ongoing DEI efforts.

The client says:

Photo: madsnorgaard.dk

"Our journey with Mangfold and NORM has been a voyage of discovery on many levels. Both in terms of understanding our unconscious biases as individuals and as a work culture, but also in terms of how we create collegial communities that do not reproduce stereotypical roles and expectations. Thank you so much for a truly wonderful time together!"

Jacob Østergaard Andersen Bing

Managing Director and Partner, Mads Nørgaard Copenhagen

Strategic DEI- process

Nov 2022 - Feb 2023

Over the course of four months, we guided the restaurants Omar, Safari and Lamar through a strategic DEI-process.

The process started with a qualitative analysis of all managers' and employees' views on strengths, challenges and potentials in relation to creating a more inclusive workplace. Based on this data, we developed a list of recommendations for the management team, which laid the foundation for a further action plan. After a series of management workshops held by us, the management team were equipped to develop the action plan and a user-oriented code of conduct, as well as drive the change process forward in their everyday.

The client says:

Photo: Niels Ahlmann Olesen

"We have had a very thorough, thought-provoking and highly professional process with NORM, which has done wonders in terms of pushing the thinking of all employees in a more inclusive and respectful direction. Additionally, and most importantly, we have created a platform and acquired tools to continue the journey on our own.”

Simon Leo

Restaurant owner, Omar, Lamar og Safari

Employee toolkit with exercises

Jun - Sep 2022

In collaboration with Gentofte Central Library, we developed a national guide - filled with exercises and hands on dialogue-tools about norms and representation in the library world.

“Det Mangfoldige Børnebibliotek” supports library staff in creating more inclusive libraries and making sure that action follows the intention that libraries should be diverse and safe spaces for all citizens.

The client says:

"We have had a fantastic time collaborating with NORM. During the development process, we received super qualified sparring on the content - in a pleasant, humorous and thorough manner - and the final product is so convincing with the design that NORM also provided. It is one of the collaborations we have learned the most from and at the same time had the best time with for a long time."

Amalie Ørum Hansen

Chief consultant, Gentofte Central Library

We can highly recommend NORM! They manage to create a safe, reflective and inclusive space to work with what is difficult for many to talk about.”

Christine Bruun

Head of the Central Library

Building leadership capacity

Jan - Dec 2022

Throughout 2022, we acted as a permanent sparring partner for the management group behind the interdisciplinary project Malmökraften, a project between four Swedish authorities.

Through the 'Reflective Team' method, we created a space where the managers examined and discussed challenging issues, dilemmas and received tools to make more qualified decisions.

The client says:

"Elin manages to create a safe space, that makes it able for us to dare to tackle what can otherwise be very challenging. Thanks to the collaboration with Elin, we in the management group have not only gained a better understanding of each other, but also a greater acceptance of our differences. With a more open mind and reflection, we have succeeded in getting the employees involved in the development work, which of course has had a positive outcome on the results we achieve.

I can highly recommend NORM - the work they have done has had an impact on so many levels."

Natalia Kuprijanko

Project manager, Malmökraften 2.0

A co-created Code of Conduct

Nov - Dec 2021

In 2021, we worked with the Department of Architecture and Design at the Royal Academy to help create a more inclusive study environment.

We started by giving lectures to all students at the institute, followed by hands-on Code of Conduct workshops tailored to each programme. During these sessions, we gathered input and ideas from students, which we later shared with the department’s management—along with concrete suggestions for how to make the study environment more welcoming and inclusive.

The client says:

"NORM are able to combine skilled facilitation with concrete tools to work with in practice, and I can therefore give them a strong recommendation."

Mathilde Gry Serup

Head of Institute, Architect MAA Institute of Architecture and Design

If you're curious to know more, let's have a chat

Get in touch